Running a business is about nailing those big questions, starting with the classic: 'What's my value proposition?' Life is a series of endless questions, like 'Where am I headed?'
To get answers, you need data. But let's face it: data has always been scattered everywhere. Picture yourself in Alexandria, Egypt, around 250 BC. Have you got a question? You'd stroll over to the library, where a helpful librarian might guide you through stacks of scrolls in search of answers. Best case scenario? You spend hours, maybe days, hoping you find something useful.
Flash forward to the last fifty years: Organizations have been wrestling with centralizing information (like stacking books in a library) and have built massive, complicated databases that only sometimes make it easy to get the answers we need.
Meanwhile, AI has been quietly revolutionizing technology with OCR, image recognition, and voice detection while trying to mimic the human brain with neural networks.
Thanks to the Internet and Web 3.0, data has become less scattered recently, though it's still far-flung. Fetching the info you need has been a Herculean task until now.
Enter the digital brain era, straight out of sci-fi. Starting in the 2020s, AI began to map vast amounts of internet data into a digital format we can manage. Asking this giant digital brain a question in plain English and getting an accurate response has become a breeze.
With Generative AI, it's like chatting with a super-smart librarian. You ask your question and GPTs (our digital librarians) turn it into signals for an LLM model (the brain), find the best answer, and spit it back out in plain English. There is no need for complex databases or data management. Keep your data as is and let Generative AI do the heavy lifting.
Why cling to old-school methods like the Alexandria Library when the library is now the Internet, and your data is processed through Generative AI?
Let's dive into this sci-fi dream and see what it can do for your organization. Imagine creating a synthetic panel without paying real people to participate in surveys. Build a panel from digital humans, ask unlimited questions at minimal cost, and get instant feedback. How about previewing customer reactions to new products or tweaking pricing strategies based on this feedback?
Do you need help designing surveys? GenAI can suggest questions, optimize layouts, and handle distribution across multiple channels. It can also sift through complex datasets to pinpoint distinct customer segments, helping you tailor your marketing like never before.
If you need data, GenAI can scour the entire Internet to fetch the necessary information, all without spending a penny.
These tools and many more are transforming market research. Gone are the days of struggling with cumbersome data setups. Now, we're not just collecting data; we're using it smartly and solving real-world problems quickly.